Shopify

What is Shopify?

Shopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to process sales, run stores, and grow their businesses.

With Shopify, you can start your first ecommerce website or manage a world-leading retail business.

How Shopify works

Shopify’s tools and products work together as a unified system to help you sell to people everywhere.

Build an online store

Use AI to create product collections and informational pages.

The Shopify store builder with its drag and drop interface and simple menu options

Build your online store in minutes with Shopify’s store editor. Choose from industry-tailored store themes that spark joy with dynamic scrolling and hover effects.

Themes are ready for use, mobile-friendly, and customizable without any coding.

Add features to your website with third-party apps or use Shopify Magic--the built-in AI--to write product descriptions and manage content.

Turn browsers into buyers

With the world’s highest-converting secure checkout.

Shopify checkout processes the sale of a pot plant

When you’re ready to start selling, Shopify Checkout gives your customers a safe, ultra-fast checkout experience designed to maximize conversion rates. Accept all major payment methods as soon as your store launches.

Adding Shop Pay, the internet’s highest-converting checkout option, lets shoppers place orders in a single tap.

Automate shipping

When orders come in, get them out the door.

A seller packages hot sauce to send using Shopify Shipping

Shipping on Shopify is simple, fast, and cost-effective. Automatically generate labels, give customers detailed tracking information, and receive discounts of up to 88% on shipping rates.

As orders increase, use the Shopify Fulfillment Network to handle inventory storage, fulfillment, and returns. Offer local delivery to nearby shoppers, and give all your customers ultimate peace of mind with verified delivery dates through Shop Promise.

Sell everywhere

Selling products through your website is just the beginning.

A Shopify merchant lists ceramic mugs on social media storefronts and online marketplaces

Use Shopify to promote and sell on social platforms like Facebook, Instagram, TikTok, and YouTube.

Extend your reach by serving international customers, and connect your catalog with marketplaces including Amazon, Walmart, Target Plus, and Etsy.

For in-person sales, Shopify POS keeps inventory synced across your online and physical storefronts.

Discover Shopify sales channels.

Market your brand

Know your audience to boost shelf appeal.

A merchant uses Shopify marketing tools to increase sales of their matcha tea products

Use reports to understand what leads people to your website--and what converts them into customers.

Generate audience lists for targeted marketing campaigns and abandoned cart emails, or partner with influencers through Shopify Collabs to make your products go viral.

Integrate 8000+ apps

Everything from dropshipping to AI-powered customer support.

The Shopify App Store search bar hovers before hundreds of app logos

Expand your stores’ features with third-party apps developed by Shopify partners.